Southlake Stage

Theatre Opening Branding I 2018

Southlake stage is a theatre in Southlake, Texas preparing for its opening season: Hip-Hop Greek Tragedies

The theatre sets classics to hip-hop music, changing their set of classics every season. The visual system uses brightly colored diagonal blocks and paint slashes interspersed with circular details, evoking lively rhythm and movement in a Kandinsky-like fashion. 

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The Logo

The word mark uses a brush-stroke typeface, alluding to the urban style of music which Southlake Stake would showcase. 

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Magazine Ad and Play Poster

The magazine ad visually describes southern hip-hop by mixing southern and urban visuals. 

The play poster uses the same branding elements but focuses on the idea of greek tragedies, advertising the "Illiad".

It uses a background similar to the magazine ad, but incorporates the decorative Ancient Greek meandros pattern, and the central image showcases the Greek statue, Fallen, Warrior, pertinent to themes in Homer's Iliad. 

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Ticketing App

The Southlake Stage ticketing app provides theatre-goers with all the information they need on the shows

and the theatre, providing schedules, maps, previews, and convenient ticket delivery methods.