Sundry Writers

Genre Writing Catalog I 2018

Sundry Writers sells instructional literature for genre writers. The company is based around the need for mature, frank guides that will take genre writers and their craft seriously and help them grow in skill and style. They do this through their genre writing kits, sets of books tailored to meet the needs of individual writers and the genres they are interested in. 

SundryIllustration2.jpg

The Logo

LogoGeneralblack.png
LogoGeneralWhite.png
LogoHorrorBlack.png
LogoHorrorwhite.png

The word sundry means “of various kinds”. Sundry Writers is invested in elevating all kinds of genres and helping writers grow. 

The logo uses a chimera in the shape of an S drop cap. The chimera is an appropriate symbol as it is a beast made up of many creatures, united but diverse, just as Sundry Writers is made up of many genres, valuing each of them equally. Sundry Writers uses a system where each genre has its own logo mimicking the S drop cap of the general logo.

Color System

LogoGeneralgreen.png
LogoGeneralpink.png
LogoGeneralorange.png
LogoGeneralblue.png
LogoGeneralred.png
LogoGeneralyellow.png
LogoGeneralpurple.png
LogoGeneraltorquise.png
LogoGeneralsepia.png

Science                   Romance              Action                     Fantasy                  Horror                   Western                  Crime                   Young Adult          Historical

Fiction                                                  & Adventure                                                                                                         & Thriller                                            Fiction

SundryMockupcover.jpg

Catalog

The Sundry Writers catalog explains the company's mission and system and describes to potential customers how the instructional materials will aid them in elevating their writing through advice on world-building, character development, natural dialogue, and advice from successful writers in their preferred genres. 

The catalog has an illustrative cover, tying together classic imagery from all of the genres it provides. The catalog uses floral imagery as a framing device. The Flowers signify growth and use Sundry Writers color coded system to keep all genres represented. 

Sundrysectionspread.jpg
SundryWriterSpread1.jpg
SundryWritersSpread2.jpg