Sundry Writers
Genre Writing Catalog I 2018
Sundry Writers sells instructional literature for genre writers. The company is based around the need for mature, frank guides that will take genre writers and their craft seriously and help them grow in skill and style. They do this through their genre writing kits, sets of books tailored to meet the needs of individual writers and the genres they are interested in.
The Logo
The word sundry means “of various kinds”. Sundry Writers is invested in elevating all kinds of genres and helping writers grow.
The logo uses a chimera in the shape of an S drop cap. The chimera is an appropriate symbol as it is a beast made up of many creatures, united but diverse, just as Sundry Writers is made up of many genres, valuing each of them equally. Sundry Writers uses a system where each genre has its own logo mimicking the S drop cap of the general logo.
Color System
Science Romance Action Fantasy Horror Western Crime Young Adult Historical
Fiction & Adventure & Thriller Fiction
Catalog
The Sundry Writers catalog explains the company's mission and system and describes to potential customers how the instructional materials will aid them in elevating their writing through advice on world-building, character development, natural dialogue, and advice from successful writers in their preferred genres.
The catalog has an illustrative cover, tying together classic imagery from all of the genres it provides. The catalog uses floral imagery as a framing device. The Flowers signify growth and use Sundry Writers color coded system to keep all genres represented.
